The Three Phases Small Businesses Go Through During Corona
Posted on June 19 2020
Corona has been challenging for us as a small business. Starting March 2020 the government has implemented social distancing rules in the city of Jakarta. You can feel fear and panic rising in the air and businesses slowly closing its doors.
This was the first of 3 phases that we went through as a business. Phase 1 was (and I will not sugar coat this) was an absolute shock.
Phase 2 was accepting and adjusting part 1. It was hard for us to accept that we had to make major adjustments during this time. We had to re-look particularly look at our cash flow and our spending.
Before we go Phase 3 it's important to acknowledge how hard mentally Phase 2 was for us as a small business. The uncertainty of the situation meant that we had to be creative with marketing as we go against giants who may have much larger pockets through Instagram ads and facebook ads.
Phase 3 is basically adjusting part 2. This means changing pretty much the whole product sheet, changing priorities and understanding the needs and effects of "new normal."